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WWDC Is the Best Event of Them All

6/3/2023

 
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​Apple watchers love those 2 or 3 times per year when Apples unveils their new software or hardware products. But in my book, the WWDC keynote is the best of them all.
​Sure the fall iPhone event gets all the glory. But it’s getting more and more rare for Apple to keep anything about the new iPhone a secret any more.  The WWDC event however, still has a track record of really surprising Apple lovers. And it’s the unexpected surprises that really make the events so worth it. We were all so surprised when Apple unveiled Swift or iPad Monitor support amongst may other surprises. 
 
Apple is able to keep software under wraps because it cuts out the supply chain leaks. I’m hoping to see some big announcements for iPadOS and watchOS. The iPad still has a lot of multi-tasking opportunity to be unveiled to catch up to the Mac. And the Apple Watch hasn’t really changed much in years. But rumors say that this is the year that Apple will make some significant changes to how watchOS works. 
 
We know that WWDC is going to be software focused and that hardware announcements are never guaranteed. But this year sounds like it’s going to be special. The chatter about Apple’s new AR/VR headset is at a fever pitch. This would be an entire new product line from Apple and that doesn’t happen very often. 
 
My thoughts on the headset is that this is the inevitable road to the future. I’ve written about how wearing glasses makes a lot more sense than carrying a little screen in your hand.  And people always want larger screens but struggle with how to comfortably carry these screens around with them. Virtual screens in your glasses solves this problem. 
 
As of this writing we only have 2 more days to see what Apple has been working on the past year. And it’s the stuff which we don’t even know about that will probably get the biggest headlines. So let the show begin!

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    Robert Perez

    Manufacturing and distribution analysis since 1993.

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