CNBC’s clickbait title of “Apple is finally moving beyond the iPhone as the smartphone industry stalls out” is such a crock.
 I found Apple’s recent focus on “story telling” during their March special event hauntingly interesting. Ever since that event I’ve been pondering the very different tracks of entertainment these days. And the release of Marvel’s Avenger’s Endgame movie has rekindled my thoughts on this subject. I took the kids to see it yesterday and thoroughly enjoyed it. It’s refreshing to see a movie that doesn’t follow the usual formulaic path.
 Okay, we all had a good laugh making exploding phone jokes back when the Note 7 was released. But everyone except me said that this was an unfortunate incident that could have happened to any manufacturer. I said, “No, this would have never happened at any of the manufacturers where I’ve worked.” A faulty design made it out the door when someone should have hit the abort button.
 Amazon’s Echo never had the same appeal for me as it did for all those tech journalists and podcasters who work from home. Yeah, I get that speaking commands out into the air is cool. But when I work a full-time job and have a bunch of kids it feels like I’m rarely home. A homebound digital assistant made about as much sense to me as owning a car that only made right-hand turns.
The Diet Coke Principle  I’m not a big fan of Tim Cook but one thing I will definitely give him credit for getting right is setting Apple’s tone when it comes to the privacy of user data. He was preaching privacy before it was cool. Perhaps in hindsight it’ll become evident that he was exactly the perfect person at a crucial point in history.
My Two Biggest Requests  The lack of decent keyboard covers for the new 11” iPad Pro has kept me from being able to upgrade from my 10.5” iPad Pro. I don’t like Apple’s folio or anyone else’s for that matter. So I decided it was time to help the process along and blog about what everyone is missing. I currently use the Logitech Slim Combo Keyboard case which has forever changed my requirements for an iPad case. Here are my 2 must-have items, that thus far, are nowhere to be found.
The Question Is at What Cost?  Something has really been bothering me about Apple’s announcement that they were killing the AirPower charging pad. Here is what was released by Apple’s Vice President of hardware engineering:
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Robert PerezManufacturing and distribution analysis since 1993. 
Perezonomics is available in Apple News
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