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 If you listen to any Apple-centric podcasts, it won’t be long before you hear this little cliché that bounces around in their little echo chamber. It goes something like “the iPhone would be nothing if it wasn’t for the apps”. It’s always brought up in relation to Apple asserting control over the platform which they built.
 Without a doubt, Apple’s amazing demonstration of Universal Control at this year’s WWDC was this year’s show stopper. To move your cursor from your Mac over to your iPad and drag a file back to your Mac is amazing. But I’m starting to see an odd theory based on this demo which is catching on. People are starting to think that Universal Control is Apple’s ultimate solution for bringing monitor support to the iPad. The idea is that Apple wants to create an “integrated ecosystem”. And in their definition of an integrated ecosystem the iPad can’t stand alone. I’m skeptical of this idea and here’s why.
 Apple unveiled their new operating systems this week at their annual developers conference. And they pulled one trick out of their hat that absolutely astounded me. It’s called universal control and it allows the user to use a mouse and keyboard across multiple Apple devices. Like you can move your mouse from your monitor over to your iPad and copy something to paste back onto your Mac. I know right! That’s amazing! No one else can do stuff like that.
 The tech blogosphere echo chamber is all afire with their takes on iPadOS. But since they’re all the same, you only need to read one or two and you get the gist of all the rest of them. In summary, they think that the M1 iPad Pros are great machines that are let down by iPadOS.
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Robert PerezManufacturing and distribution analysis since 1993. 
Perezonomics is available in Apple News
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October 2024
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