Now, five years ago, I did have quite a few gripes. I wanted split-screen multitasking, mouse support, desktop safari, and a Files app. But Apple has been steadily improving iPadOS to the point that I’m quite happy with it. They’ve added everything I wanted except for the enhanced monitor support. I’ve got my fingers crossed that Apple brings that final missing piece to the iPad next week at WWDC.
The problem with all the iPad hot takes is that they’re written by content creators. People who do an abnormal amount of moving data between apps. The same goes with Mac users who try to use the iPad as their main device and pronounce that it’s not capable. Sorry, but the iPad is not for the minority of people like you. For the rest of us, it works great. The problem is your workflow and chosen vocation.
These iPadOS naysayers are like movie critics who can’t review a movie and keep the intended audience in mind. Like when a movie critic reviews a children’s animated movie, they need to keep in mind who the audience is. Disney doesn’t aim Raya and the Last Dragon at 45 year old men.
Part of the problem is the way they interpret the word “pro”. They think it’s all about them, the pro content producers. But “pro” just means the next level up. I am a professional who purchased an 11” M1 iPad Pro for work. But I don’t care about making videos or magazines. To me, “pro” simply means the better version with more memory and power.
It’s very similar to how Porsche uses the word “Turbo” when they created the Taycan Turbo S. It’s an electric car so there can’t ever be an actual turbo. But Porsche uses the word anyway because it’s a tradition with their market that it means the premium version. So all those writers at 9to5Mac, Wall Street Journal, or The Verge need to get over it. Pro means premium. It doesn’t mean Apple is claiming that you can create the next Star Wars on an iPad.
I love how iPadOS has evolved and much prefer it to macOS because of it’s ease of use, simplicity, and enhanced security. I really hope that Apple doesn’t throw the baby out with the bath water to appease a bunch of tech bloggers who should stick to using MacBooks. Perhaps Apple has angered all of these authors by not radically changing iPadOS because it actually does know it’s market. And we are happy.