Christopher Baugh writes about Apple’s advantages over Google, even when Google has the initial advantage.
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And Why Tesla's Model 3 Will Be a Disaster  If you’re either a manufacturing or Apple wonk you should check out Leander Kahney’s interview with former Apple product design engineer, Anna Katrina Shedletsky. The latest podcast of Apple Chat spends time with the now co-founder of Instrumental discussing all manner of hardcore manufacturing science. Her views were formed from spending a lot of time in China getting the iPod and Apple Watch manufacturing lines validated. Anna could easily be a professional podcaster. She's a great communicator without getting too dry.
If Apple Was All About Profit the iMac Pro and Mac Pro Wouldn’t Both Exist  The creative class of Mac users no longer has any reason to throw stones at Apple. In the span of only a few weeks they’ve ascended from lonely orphans to most-favored status.
HomePod vs Apple Watch  Since Apple’s WWDC (AAPL) unveiling of their upcoming HomePod, many tech pundits have been reading a lot into the fact that Apple put all their focus on the HomePod’s sound quality and not so much its Siri utility. But there may be more to the story than just Apple deciding that “Siri isn’t much improved so let’s hide that fact.”
One Can Dream  Recently while speaking about Apple’s (AAPL) upcoming HomePod, Phil Schiller made the comment that Apple had so much in-house speaker talent that it was exciting to turn them loose on a new project. And this makes sense considering that these audio specialists must have spent countless hours trying to get tiny speakers in iPhones, iPads, and MacBooks to sound good. They know a thing or two about generating big sound out of relatively small speakers
 Perhaps no company on the stock exchange exemplifies a bubble stock more than Tesla. To the unemotional eye you can see a poorly managed company which makes mediocre products. And like a teenager about to get swindled by a smooth talking used car salesman, investors buy the story that this clunker could be highly valuable one day.
 You always hear people say that Apple should make everything cross-platform. These people make that request because it’s good for them. They want the freedom to move back and forth between platforms without having to give up any of their accessories. And Apple would rake in the cash from all those Android users who would start buying Apple Watches and AirPods. Everyone’s happy, right?
 Apple (AAPL) announced last week that they were going to introduce a new iOS interface for the iPhone while you drive. A completely black screen with automatic replies to your friends that you are driving and can’t respond until later. This is a step in the right direction.
 After Apple’s WWDC unveiling of a slew of iOS 11 enhancements for the iPad I read more than a few snarky comments by journalists. The jokes were along the lines of that what iPad enthusiasts really wanted all along was a Mac. If that is what anyone took away from the iOS 11 unveiling then those people misunderstand why people prefer the iPad.
 Variety is reporting that Google has poached one of Apple’s (AAPL) key chip designers.
Google has hired a veteran chip architect away from Apple and is now looking to build its own chips for future versions of its flagship Pixel phone, Variety has learned from sources familiar with the hire. Manu Gulati, who had been spearheading Apple’s own chip developments for close to eight years, joined Google in the last few weeks. He publicly announced the job change on his Linkedin profileTuesday morning, stating that he now works as Google’s Lead SoC Architect. -Janko Roettgers AirPods Are Now My Favorite Wireless Headphones  I’ve installed watchOS 4 on my Series 2 Apple Watch, and I couldn’t be happier. I can finally easily adjust the volume quickly and easily for my AirPods when I’m out running.
The Power Users vs the Confused  I couldn’t disagree more with including 3D Touch in this New York Times Apple (AAPL) gripe article by Vindu Goel:
A similar lack of enthusiasm among users and developers has limited adoption of the iPhone’s 3-D Touch feature, where a long, hard press on an app sometimes offers additional options such as viewing an email without opening it. And sales of the Apple Watch have been hampered by the steep learning curve it requires of users, who must master pushing, turning and tapping various parts of the watch and a related iPhone app. Apple's Hardware Advantage  Android users who switch to Apple’s iPhone quickly find one huge advantage to living in the iOS ecosystem. It’s one thing that iPhone users don’t generally talk about because they assume that everyone has the same options. But they don’t. I’m talking about an entire universe of hardware accessories that exists for iPhone users that is unmatched by any other phone, or perhaps any other product, in the world.
Why Not Maximize Profit?  Lauren Goode of Recode writes about Netflix CEO Reed Hasting’s prediction that movies will eventually be available in theaters and streaming simultaneously:
Netflix’s chief executive officer has made no secret of the fact that he’d like movies to come to Netflix almost as soon as they’re released in theaters. Today at Recode’s Code Conference, he offered a rather optimistic view of how people will still have their in-theater experience and stream it, too: by likening the theater experience to going out to dinner, as opposed to cooking at home. |
Robert PerezManufacturing and distribution analysis since 1993. 
Perezonomics is available in Apple News
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