Mark Zuckerberg unveiled Facebook’s new name this week and the world responded with a combination of laughter and hand wringing. The laughter is by those who don’t understand the power of Facebook and the hand wringing is by those who do.
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Support Free Speech by Supporting Facebook  People who love the warm embrace of government regulations are always quick to remind you that when businesses or markets get too large, it is in the public’s best interest for the government to step in and serve as referee. I agree to some extent when you are talking about the free exchange of goods and services. But what happens when a business who exchanges in the free exchange of ideas and thoughts gets too large?
 On the latest episode of ATP, Marco Arment tried to make the case that the Apple Watch would never displace the phone as the preeminent mobile device. But his problem is, he doesn’t understand what it is about the phone that makes it everyone’s primary device. He thinks it is because iPhones have the ideal screen size for travel.
 I’ve been enjoying my new iPhone 13 Pro Max for a couple of weeks now and the new 120hz screen is spectacular. For years I’ve shunned reading on my iPhone because compared to my ProMotion iPad Pro the screen was just too janky. It was okay if the screen was completely still but the second you started to move things around everything appeared “jumpy”. For any type of reading I’d go search for my iPad Pro with it’s silky smooth scrolling and animations.
 Apple is a company famous for their love of designs that are thin and light. And I would agree that this priority is justified. Perhaps nothing impacts your use of hand-held devices more than weight. The lighter they are, the easier they are to hold for long periods of time.
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Robert PerezManufacturing and distribution analysis since 1993. 
Perezonomics is available in Apple News
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