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 A couple of years ago when Apple introduced the new Apple silicon powered Mac laptops. The world was in the middle of a pandemic shutdown and sales exploded. All the Apple pundits declared the Mac to be reinvigorated by the powerful new silicon and a new era of Mac was declared. Everyone that is, but me.
 One of the most popular articles I’ve ever written was a warning about retail return policies. I don’t exactly know why the subject of return policies seems to trigger such a response in people but it does.
 There’s a juicy new rumor coming from Mark Gurman of Bloomberg News that the next version of watchOS is finally going to have some significant changes to the user interface. I can’t help but get my hopes up that Apple will finally tackle the issue of how music is managed on the Apple Watch.
 It never ceases to amaze me how Apple pundits living in their own little echo chambers all ignore observable evidence by Apple and come to the wrong conclusions. The latest example of a silly theory that they all seem to support is that Apple doesn’t want the iPad Pro to grow more productive because that is Mac territory.
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Robert PerezManufacturing and distribution analysis since 1993. 
Perezonomics is available in Apple News
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October 2024
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