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Will Social Media Addiction Trigger a Smart Phone Backlash?

11/12/2017

 
Don’t Ditch Your iPhone, Get an Apple Watch
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J​ust prior to Apple’s (AAPL) big release of the iPhone X, CBS Philly had a report on a potential backlash against smartphone addiction which results in the uptick in sales of dumb phones.
As Apple and Android release $1,000 smartphones, with more features than ever, could dumbphones be the next big seller?
 
The $150 Light phone, which only makes and takes calls, transfers them straight from your smartphone, giving you a break from technology.
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The $295 Punkt phone lets you talk, text, set alarms and use a calendar.
 
Nokia has also launched a “back to basics” version of its mobile device, citing durability and battery life as reasons to buy.
 
“I think there’s a lot to be said for a product that makes you nostalgic,” said Darren Zygadlo, creator of onecutreviews.com.
 
He has reviewed thousands of products, including top of the line smartphones.
“We’ve hit a point where we can pretty much do everything with these phones and I think some people are finding themselves saying, ‘What do I need all that for?’”
 
Having evaluated the Punkt model, he says stripped down cell phones could be the next trend.
“I think some will gravitate to dumpphones because they want simplicity. They want their lives back.” -- CBSPhilly
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​I’m sure that any movement back to dumb phones would be relatively small. But I don’t doubt that there’s a significant number of people who’ve decided that they can’t have an iPhone in their pocket because they can’t handle the temptation.
 
However, why does it need to be all or nothing? One of the great options for iPhone users who have a Series 3 LTE Apple Watch is that we can pick and choose when we need to be fully or minimally connected. If you want to be minimally connected like with a dumb phone you can leave your iPhone at home and just take your LTE watch. This takes away the temptation to surf the web or peruse social media while sitting with your family at dinner. But yet, you can still get any important messages.
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But as much as I appreciate the ability to stay minimally connected while out with my wife on a Friday night, there are still situations that I want all the power that my iPhone can bring. And it doesn’t necessarily have to be for something important. Like what if you need to renew your driver’s license and are heading to the DMV for an hour or two in the waiting room? You might want to take your iPhone with you just to kill time. Or what if you’re going on a trip to an unfamiliar city? Having a dumb phone that can’t help you get around or even find a good restaurant would be a real pain.
 
I applaud the people who’ve decided that enough is enough and completely ditch their smartphones to avoid all temptation to waste away their life. Addiction to social media is a real thing and it’s harming relationships. I’m just not sure that it’s necessary to take such drastic measures.
 
For the rest of use looking for a balance. Bouncing back and forth between our iPhone and LTE Apple Watch allows us to fine tune that balance a little easier.  Depending on the activities of the day, we can be either fully connected and run a business on our pocket computer. Or we can be minimally connected without all the temptations of that big colorful screen. We get the best of both worlds.
 
Now available in iBooks —> The Tesla Bubble
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    Robert Perez

    Manufacturing and distribution analysis since 1993.

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