Who Is Your True Master?
Yesterday Apple unveiled a new App called Screen Time which will give you stats on how much you use your digital devices and what you’re looking at. That should be interesting. I actually heard some people express surprise that Apple would do something like this as if it was against their interests. This is great for Apple.
Apple’s customers are you and I. The people who use their devices as tools to get what we want. It’s in Apple’s best interests to ensure the long-term health of their customers. Kind of like farmers after the dust bowl learning not to plant on the same plot of ground year-after-year.
Google’s customers are not really the people who use Android phones. Their true customers are the companies who crave user data. Google doesn’t sell phones. They sell ad views. Even if Google doesn't sell the ads directly this is the ultimate source of their revenue. That’s a big difference from the way that Apple operates.
Seeing as how Google also unveiled their own efforts towards digital health recently, it’ll be interesting to see if this is a true effort. Because reducing screen time for Android users runs directly in contradiction to the aims of their true customers who buy ad views. Something tells me that if this hurts Google’s bottom line too much that they’ll back off.
This is in contrast to Apple which derives their revenue from either device sales or monthly service charges. The screen time usage of their customers really makes no difference to Apple.
Google’s customers are not really the people who use Android phones. Their true customers are the companies who crave user data. Google doesn’t sell phones. They sell ad views. Even if Google doesn't sell the ads directly this is the ultimate source of their revenue. That’s a big difference from the way that Apple operates.
Seeing as how Google also unveiled their own efforts towards digital health recently, it’ll be interesting to see if this is a true effort. Because reducing screen time for Android users runs directly in contradiction to the aims of their true customers who buy ad views. Something tells me that if this hurts Google’s bottom line too much that they’ll back off.
This is in contrast to Apple which derives their revenue from either device sales or monthly service charges. The screen time usage of their customers really makes no difference to Apple.
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