Goodbye Sal, Hello Workflow
Apple (AAPL) announced this week that they were purchasing the popular iOS automation app, Workflow. Very interesting indeed. Workflow is all about taking iOS to the next level via automating various tasks in an “If This Then That” (IFTT) format.
Only five months ago Apple officially dissolved the Mac automation management job filled by longtime Mac evangelist Sal Soghoian. That was really the beginning of non-stop grousing by Mac fans that continues to this day. Long-time Mac power users are not too happy to see an apparent retreat by Apple on the AppleScript and Automator fronts.
If there is any doubt in anyone’s mind as to where Apple sees their future lying, it isn’t for lack of evidence. Shutting down the Mac automation group and only a few months later purchasing an entire company devoted to iOS automation is a pretty big indicator of where things are headed. Apple sees their future primarily in iPhones and iPads, not Macs.
Tim Cook only a few weeks ago at the annual shareholder’s meeting reiterated Apple’s commitment to the professional market when questioned on it. But as we always tell our kids, “actions speak louder than words”.
If there is any doubt in anyone’s mind as to where Apple sees their future lying, it isn’t for lack of evidence. Shutting down the Mac automation group and only a few months later purchasing an entire company devoted to iOS automation is a pretty big indicator of where things are headed. Apple sees their future primarily in iPhones and iPads, not Macs.
Tim Cook only a few weeks ago at the annual shareholder’s meeting reiterated Apple’s commitment to the professional market when questioned on it. But as we always tell our kids, “actions speak louder than words”.
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