For months, Mr. Kalanick had pulled a fast one on Apple by directing his employees to help camouflage the ride-hailing app from Apple’s engineers. The reason? So Apple would not find out that Uber had secretly been tracking iPhones even after its app had been deleted from the devices, violating Apple’s privacy guidelines.
But Apple was on to the deception, and when Mr. Kalanick arrived at the midafternoon meeting sporting his favorite pair of bright red sneakers and hot-pink socks, Mr. Cook was prepared. “So, I’ve heard you’ve been breaking some of our rules,” Mr. Cook said in his calm, Southern tone. Stop the trickery, Mr. Cook then demanded, or Uber’s app would be kicked out of Apple’s App Store. –Mike Isaac, New York Times
I remember at the September 2016 special event when Tim Cook was on stage just prior to the unveiling of the iPhone 7, he did something that I briefly thought curious. I forgot about it until now. But before he brought Phil Schiller on stage, he went though some of iOS 10’s new features. He demonstrated Siri’s ability to call for a car by calling for a Lyft. I remember wondering why he didn’t call for an Uber since they’re the market leader. I wondered if he went out of his away not to mention Uber.
Well, I guess now we know why.