Samsung Could Learn a Lesson Here
Writing for Mashable, Lance Ulanoff makes the excellent point that Apple (AAPL) took the high road in regards to Samsung’s exploding Galaxy Note 7.
The company has surely benefited from Samsung’s astounding Note7 flameout, but thankfully not by using that company’s hardships to drive people to Apple’s alternatives. Tim Cook never mentioned what happened to Samsung, perhaps smartly recognizing that the high road would allow Note7 refugees to come willingly to Apple’s shores. --Lance Ulanoff
I’ve always considered it a huge blunder by Samsung to poke fun at iPhone customers the way they did in some of their commercials. It’s one thing to go after a company but to poke fun at potential customers is counter-productive. These ads may have worked with the Android faithful who enjoyed seeing the jabs on TV but with iPhone owners? Not so much. As they say, you catch more flies with honey and the last thing Samsung needed to do is insult a huge potential market. Especially now that the great smartphone land rush has come to a close.
If Apple and Samsung’s roles had been reversed, I don’t doubt for a minute that Samsung would have created humorous ads where iPhones were catching on fire.
The company has surely benefited from Samsung’s astounding Note7 flameout, but thankfully not by using that company’s hardships to drive people to Apple’s alternatives. Tim Cook never mentioned what happened to Samsung, perhaps smartly recognizing that the high road would allow Note7 refugees to come willingly to Apple’s shores. --Lance Ulanoff
I’ve always considered it a huge blunder by Samsung to poke fun at iPhone customers the way they did in some of their commercials. It’s one thing to go after a company but to poke fun at potential customers is counter-productive. These ads may have worked with the Android faithful who enjoyed seeing the jabs on TV but with iPhone owners? Not so much. As they say, you catch more flies with honey and the last thing Samsung needed to do is insult a huge potential market. Especially now that the great smartphone land rush has come to a close.
If Apple and Samsung’s roles had been reversed, I don’t doubt for a minute that Samsung would have created humorous ads where iPhones were catching on fire.
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