Apple Nails It
Apple (AAPL) spent untold millions to make this short movie with Dwayne “The Rock” Johnson and it was great. Was it a commercial? Was it an instructional video? Was it a movie? All of the above and it was very well done.
First and foremost, it was entertaining. I actually enjoyed watching it and couldn’t wait to throw it up on the big screen for my wife and kids who love the The Rock. There aren’t very many commercials that I can say that about. Second, while watching The Rock interact with Siri, I kept thinking “Hey, I should use that Siri feature more”. Apple did a wonderful job of portraying Siri in a positive light.
Normally, my wife and I would rather just purchase a TV series on iTunes specifically so that we don’t have to watch or fast forward through commercials. But if more manufacturers did something like this little feature, commercials wouldn’t be so bad.
Another reason that I liked it was because it wasn’t interrupting something else that I was watching. No matter how good an advertisement is, the very fact that it is standing in the way of something else that you’re trying to watch is irritating. That’s what is so horrible about YouTube commercials. Some of those advertisements may actually be pretty good, but if I made a selection to watch a video, the commercial becomes an impediment which annoys me because I have to wait for the video I picked. It’s kind of like your alarm clock. No matter what sound you use, you’re going to grow to hate it.
Whatever this short movie is considered, I hope advertising moves more in this direction. Make your product a part of an enjoyable little story with a plot and don’t interrupt my other entertainment.
Now available in iBooks à The Tesla Bubble
Normally, my wife and I would rather just purchase a TV series on iTunes specifically so that we don’t have to watch or fast forward through commercials. But if more manufacturers did something like this little feature, commercials wouldn’t be so bad.
Another reason that I liked it was because it wasn’t interrupting something else that I was watching. No matter how good an advertisement is, the very fact that it is standing in the way of something else that you’re trying to watch is irritating. That’s what is so horrible about YouTube commercials. Some of those advertisements may actually be pretty good, but if I made a selection to watch a video, the commercial becomes an impediment which annoys me because I have to wait for the video I picked. It’s kind of like your alarm clock. No matter what sound you use, you’re going to grow to hate it.
Whatever this short movie is considered, I hope advertising moves more in this direction. Make your product a part of an enjoyable little story with a plot and don’t interrupt my other entertainment.
Now available in iBooks à The Tesla Bubble
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