It's shocking, I know, but as LVMH honcho Jean-Claude Biver told us in March 2015, his hope is that the connected watch will get people into watches in general, and with a price point of $1,500, it's actually the least expensive item in the TAG Heuer collection. Starting to make sense?
So again, the Swiss were dismissive of the Apple Watch because it's not even a watch, right? How could someone who appreciates a fine timepiece ever want a disposable digital device on their wrist?
Still, we now have smartwatches from two of the three big luxury watch groups, and likely more to come. And that's before we actually talk about sales numbers of Apple versus the traditional players or the fact that all of theirs use what is the equivalent of an off-the-shelf caliber in Android OS while Apple's is, to borrow a term they'll understand, completely in-house. Ironic, really.—Ben Clymer from Hodinkee
I forgot to mention in my write up about the LTE Series 3 that one of the things that I’ve appreciated is being able to be minimally connected, helping me to avoid looking at my iPhone all the time. When I go out with my wife for a night away from the kids, she tends to get testy if she catches me looking down at my iPhone. It’s odd how tempted I am to reach down for my iPhone even if she just walks over to the salad bar for some croutons. With my connected watch, I’m not too tempted to spend a lot of time reading my screen, but the kids can still call me if they need to. If you absolutely must have some emergency reading material on your watch, the watch app Flipboard will download new stories over LTE.
I’ve also found that not having a camera with me at all times isn’t necessarily a bad thing. Today while out running, I saw one of the most spectacular sunsets ever. I instinctively reached for my iPhone to snap a quick picture. Alas and alack, I realized I didn’t have my iPhone with me.
So, you know what I did? I stopped running and lingered. Yes, that’s right, I just lingered and tried to soak in every detail and remember the setting. If I had snapped a quick picture, I would have put my iPhone away and immediately started running again, missing the changing colors and not remembering as much of the experience.
Too often we exchange real experiences for a quick picture that we’ll probably never look at again or wouldn’t have done the memory justice anyway. And because we’re content that we have that almighty important picture, we often move on too quickly, causing us not to remember what was going on at the time. Apple’s Live Pictures are an attempt to mitigate this problem, and they’re awesome. But nothing can substitute for being in the moment and having a genuine memory.
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