Physical things anchor our gadget lust in the real world and ultimately soak up whatever goodwill the software on those gadgets engenders. Yes, people have their favorite apps, but the appreciation for an app’s quality rarely translates into love for its maker. With hardware, on the other hand, a great user experience is almost always converted into brand loyalty. That’s part of Apple’s grand success, it’s the catalyst for growing fan appreciation for Microsoft and Amazon, and it was the thing that made Google I/O feel a bit boring. –Vlad Sadov, The Verge
If you’re going to buy somebody a gift for an occasion like their birthday or Christmas, you never think about software. The software may make the gadget more appealing but it’s still the physical gadget that gets all the glory.