It bugs me that everyone keeps referring to the next iPhone as the 7 model when it seems to make more sense to refer to it as the 6SE. You’d be just as right calling it the 6SE since no one really knows. Even most journalists referring to it as the 7 acknowledge that it probably won’t be the 7 since it’s not a new design.
As of today, nobody outside of Apple knows what they are going to name the next iPhone. And yet, everyone in the press seems to be referring to it as the iPhone 7. I don’t understand why that is. Are they trying to use past history to defend the use of “iPhone 7” as their current moniker? If that’s true, then the recent pattern of a 2nd update to a design is the “SE” designation for special edition. Didn’t Apple give us the pattern when they updated the internals to the iPhone 5 chassis for the second time? Even though it’s simply called the iPhone SE it’s clearly a 5SE. As the first special edition model, it had the option of being left as the “SE” model. Apple hasn’t typically reused a chassis design for more than one update. So when they do it is “special”. The special edition designation for squeezing out an extra year out of an old design is also often the way it’s done in the automotive world.
It bugs me that everyone keeps referring to the next iPhone as the 7 model when it seems to make more sense to refer to it as the 6SE. You’d be just as right calling it the 6SE since no one really knows. Even most journalists referring to it as the 7 acknowledge that it probably won’t be the 7 since it’s not a new design. Comments are closed.
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Robert PerezManufacturing and distribution analysis since 1993. Perezonomics is available in Apple News
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