The iOS developers try to portray Apple’s behavior as something odd and atypical of how business is conducted. That only reveals that they have very little experience dealing with companies in the business world. It says more about them than it does Apple. I’ve been in Fortune 500 level business for 30 years now and Apple is no different from any other company.
Every place I have worked implements strict protocols for suppliers. When I was at Herman Miller there were rules on what order our inventory was to be loaded on the truck. We wanted to unload it in a certain order. There were penalties if those rules weren’t followed. When I was at Gateway Computers there were rules on what kind of wording we’d accept on the incoming packaging. There were penalties if those rules weren’t followed. When I was at Cabela’s retail stores we had rules about what kind of stitching we’d allow on weather proof jackets. There were penalties if those rules weren’t followed. I could go on and on but you get the idea.
It is a business axiom that the supplier is the slave to the buyer. I’ve noticed over the past few years that iOS developers don’t see Apple as their customer. They actually think it is the other way around. They act as if they are Apple’s customer.
But Apple is cutting checks to the developers. Not vice versa. For all the talk about the 30% Appstore fee, it is Apple sending money to the developers. In substance, Apple is purchasing the apps from the developers and reselling those apps to the rest of the world. Regardless of the semantics, Apple is the customer here. The developers are the suppliers and need to do whatever they need to do to keep their customer happy OR be willing to walk away and find new customers. That is the way the business world works.
And that’s exactly what Cabel did. He walked away. Now, thanks to Cabel’s laziness, there is another developer marketing a Goose game called GOOSE.IO. And guess what? The app is updated on a pretty regular basis. It must be profitable enough to warrant the attention. Either he is making a great deal of money or Apple’s Appstore submission rules aren’t that bad. Only one can be true.