Windows Tablets Make More Sense
When it comes to corporate purchasing of computing devices, there are two things that don’t make sense. One, everyone is issued a laptop. And two, no one ever uses most of the hardware features on them. And this is almost universal at companies of all sizes and in all industries.
Now I’m talking about all the worker bees outside of the creative classes. Managers, accountants, analysts, assistants, warehouse clerks, etc. When you get into the class of creatives who create art, code programs, or design things, the mix of those who actually use their device is probably much higher. But the truth about this creative class that people often gloss over is that there aren’t really that many of them.
But for the rest of us, we don’t use laptop keyboards. We generally dock our laptops and use a full-sized wired keyboard with a number pad. We don’t use internal hard drives. In fact, right from day one we’re admonished not to use the hard drive and to save everything to our network drive because it’s backed up nightly. We don’t use USB ports unless it’s to plug in a mouse. USB sticks today are kind of like floppy disks in 2005. They’re rare but still around. When you see one it’s almost quaint. At some companies, they’re even strictly forbidden.
The only reason that Windows laptops are still the de facto standard in corporate America is because until recently they’ve been cheaper than the relatively expensive Windows tablets. Compared to Apple, the world of Windows is an opposite bizarro world where tablets cost more than laptops. No wonder they aren’t selling all that great.
The way to a corporate IT buyer’s heart is through their wallet. They don’t care about large SSDs or built-in Pico projectors. They want to see a low price. They want to see a reliable piece of hardware that jettisons unnecessary items. Corporate analysts don’t need HDMI, SD card slots, or even many USB ports. Most corporate workers would find the tablet more convenient for meetings anyway. As soon as Windows tablet makers and corporate IT buyers get on the same wavelength there will be a sea change.
Windows tablet makers need to stop trying to mimic or outdo the Surface Pro and start offering quality tablets that undercut laptops by $2-300. At that point, corporate IT will start migrating people away from laptops and towards tablets. We don’t need integrated keyboards, lots of ports, or Pico projectors.
Because for most buyers, price is one of the most important factors. And much simpler tablets should always have a cost advantage over laptops. They’ll always still have to buy some laptops. But the time will come when you’ll have to plead your case to get a more expensive laptop versus the standard issue tablet. The opposite of today.
Corporations are driven to find a way to do the same amount of work or more at a lower cost. It’s only a matter of time before tablets begin to take over their offices.
Now available in iBooks ---> The Tesla Bubble
But for the rest of us, we don’t use laptop keyboards. We generally dock our laptops and use a full-sized wired keyboard with a number pad. We don’t use internal hard drives. In fact, right from day one we’re admonished not to use the hard drive and to save everything to our network drive because it’s backed up nightly. We don’t use USB ports unless it’s to plug in a mouse. USB sticks today are kind of like floppy disks in 2005. They’re rare but still around. When you see one it’s almost quaint. At some companies, they’re even strictly forbidden.
The only reason that Windows laptops are still the de facto standard in corporate America is because until recently they’ve been cheaper than the relatively expensive Windows tablets. Compared to Apple, the world of Windows is an opposite bizarro world where tablets cost more than laptops. No wonder they aren’t selling all that great.
The way to a corporate IT buyer’s heart is through their wallet. They don’t care about large SSDs or built-in Pico projectors. They want to see a low price. They want to see a reliable piece of hardware that jettisons unnecessary items. Corporate analysts don’t need HDMI, SD card slots, or even many USB ports. Most corporate workers would find the tablet more convenient for meetings anyway. As soon as Windows tablet makers and corporate IT buyers get on the same wavelength there will be a sea change.
Windows tablet makers need to stop trying to mimic or outdo the Surface Pro and start offering quality tablets that undercut laptops by $2-300. At that point, corporate IT will start migrating people away from laptops and towards tablets. We don’t need integrated keyboards, lots of ports, or Pico projectors.
Because for most buyers, price is one of the most important factors. And much simpler tablets should always have a cost advantage over laptops. They’ll always still have to buy some laptops. But the time will come when you’ll have to plead your case to get a more expensive laptop versus the standard issue tablet. The opposite of today.
Corporations are driven to find a way to do the same amount of work or more at a lower cost. It’s only a matter of time before tablets begin to take over their offices.
Now available in iBooks ---> The Tesla Bubble
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