I was seriously impressed by the unveiling of Apple’s new Vision Pro AR/VR headset. It looks to be a high quality and well thought out device. Basically the opposite of anything Tesla would ever make.
I think you could boil down the Vision Pro’s whole value proposition to a single sentence that Tim Cook uttered. He said “You are no longer limited by your external displays”. It hit me right then that the Vision Pro is basically AirPods for your eyes.
AirPods have exploded in popularity because they give you both high quality music and a myriad of intelligent assistance features to make your life easier. To paraphrase Tim Cook, “You are no longer limited by your external speaker system”. You can’t take your Hi-Fi speaker system with you out on a run or to the office. But you can take your AirPods with you due to their convenient size and unobtrusive nature. You can listen to your music nice and loud and it won’t disturb the people around you. Plus, they can read you your text messages or add items to your grocery list.
The new Vision Pro takes the AirPods value proposition to a whole new level. But it’s for your eyes. Instead of replacing external speakers, it will replace external displays. AR is like transparency mode and VR is parallel to noise cancellation. And you can take them with you when you leave the house. That is huge.
Apple even leaned into the Vision Pro is AirPods for your eyes in the way that they designed the dial. On AirPods Max, the dial controls how loud your music is. On Vision Pro, the dial controls how immersive your displays are.
Before Covid, I used to travel for my job as a financial analyst about one trip per month. I can’t tell you how handy it would’ve been to have dual 40” monitors while sitting in an airplane seat. But that would’ve been no more doable than lugging gigantic speakers around. External sound and vision devices are great in your home but not portable. Until now.
Just like AirPods liberated your ears, the new Vision Pro is about to liberate our eyes. Productivity is going to soar and entertainment will become way, way better. For all the talk Tesla does about changing the world, they actually do very little to change anything. Apple on the other hand, they are truly changing the way we live and work. They are the ones changing the world.
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