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Apple Vision Pro: Screen Size is the Key to Productivity

1/15/2024

 
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​If there is anything I’ve learned about tech in the past 30 years it is that people always appreciate larger screens. I remember back in the early 2000’s how everyone wanted those 42” Plasma TVs because it made their 32” TV seem so small. And now 70” TVs are everywhere. It’s the same story with watches, phones, and tablets. Bigger screens are always better. 
​And it’s not just a frivolous desire either. As a Fortune 500 financial professional I’ve long been interested in any kind of work efficiency study I could find. And I remember some studies which compared the impact of CPU upgrades, additional RAM memory, and larger monitors. The winner of these studies was larger monitors. Which didn’t seem to be the obvious outcome to a lot of people. But the ability to see more data on the screen at once prevented having to search for data or scroll. Sure they might’ve only been saving a few seconds at a time. But it’s better to save 10 seconds 50 times per day than it is to save 60 seconds 5 times per day.   
 
So it really shouldn’t surprise me that there’s a whole slew of tech reporters that can’t see the value proposition of something like Apple’s Vision Pro. These were the same guys who said that the iPad was unnecessary or that the first large phones from Samsung were hideous monstrosities. 
 
But Apple’s Vision Pro will make a 16” MacBook Pro feel like an Apple Watch screen. You will have access to so much more information all at once. That is information that you won’t have to scroll or hunt for. Your productivity will be supercharged as you reduce the total count of your data hunting times. 
 
Sure, you could try to replicate something like that in the real world but you run into all kinds of constraints. For starters, I’m not aware of any 100” monitors. And can you imagine the size of the desk you’d need to mount three of those? What about glare from lights or the windows? Plus, it certainly wouldn’t be portable. Apple’s Vision Pro doesn’t have to deal with any of those issues. 
 
For creative professionals, the Vision Pro will allow them to minimize the amount of their time which is spent on non-creative data hunting. And I’m guessing the boost in productivity will convert a lot of skeptical unbelievers. 
 
But the Vision Pro goes way beyond just work efficiency. Technology in the 21st century is all about this: It brings the world to you. You can connect with people in new ways, access data from all over the globe, or see things that are too far to travel too. 
 
Which is almost the opposite of technology in the 20th century which was all about taking you to the world. The railroad, the automobile, and the airplane was all about transporting packages and people to far flung regions. Which is why I don’t consider Tesla to be a true high-tech company of the future. They are basically refining the horse drawn wagon. 
 
But Apple’s Vision Pro is about to make a massive leap in portable computing. In today’s world, everyone experiences the internet through a 5” screen which fits in their pocket. So we’re about to make a jump from that 5” screen to 3D entire field of view. It seems almost impossible to imagine. Apple is taking us one huge step closer to the Star Trek Next Generations Holodeck level of experience. And I say that is the right direction. 

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    Robert Perez

    Manufacturing and distribution analysis since 1993.

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