Step 1 – Get into consumer’s homes with an always-on listening cylinder
Step 2 – Add a 7” screen to make video calling possible
Step 3 – Make it thinner and give it an all-day battery so that it’s portable.
Step 4 – Add a small pocket-sized version with cellular so that you can take it with you out of the house.
Step 2 – Add a 7” screen to make video calling possible
Step 3 – Make it thinner and give it an all-day battery so that it’s portable.
Step 4 – Add a small pocket-sized version with cellular so that you can take it with you out of the house.
Of course, I’m joking here. But even if there is some utility in having a stationary household assistant, I can’t help but think that Amazon will to try to leverage this somehow to get back into smartphones. Why? Because that’s where the real treasure trove of data is. Everyone uses either Android or iOS to manage their lives. As long that is the case, Amazon’s Echo is always going to be a second class assistant.
I’ve questioned recently how strong an allure intelligent assistance really would be in attracting people to a specific platform. At the time, I had Google in mind. But perhaps Amazon will take this angle. Get people hooked on Alexa. Then try to make the case that getting an Amazon phone would be even more convenient because you’ll have Alexa everywhere and she’ll be able to handle your calendar, messages, etc. It’s kind of what makes me like iOS so much. The whole inter-connected ecosystem.
If Amazon doesn’t get back into phones I’m comfortable saying that the Echo has peaked and that before long Google, Apple, or both will start to take their market share away. If Amazon does get back into phones then it gets very interesting.
I’ve questioned recently how strong an allure intelligent assistance really would be in attracting people to a specific platform. At the time, I had Google in mind. But perhaps Amazon will take this angle. Get people hooked on Alexa. Then try to make the case that getting an Amazon phone would be even more convenient because you’ll have Alexa everywhere and she’ll be able to handle your calendar, messages, etc. It’s kind of what makes me like iOS so much. The whole inter-connected ecosystem.
If Amazon doesn’t get back into phones I’m comfortable saying that the Echo has peaked and that before long Google, Apple, or both will start to take their market share away. If Amazon does get back into phones then it gets very interesting.
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