Musk’s true talent is harnessing the dreams of other groups to get what he wants. The infamous Bernie Madoff once said that it’s easy to fool people when your lies appeal to what they want to believe. No one understands that better than Musk. But Bernie was limited by having to speak to his victims one at a time. Musk is able to transcribe his mumbles into text and shotgun it around the world in an instant.
After he was fired from PayPal, he got involved with Eberhard’s Tesla. Musk used the beliefs of the climate change movement to attract investment and financing for a mismanaged company that to this day still churns out poor quality rattle traps with poor customer service. His customers stick with him because they believe it’s their duty to the planet. Convincing people that it’s their duty to the planet in order to unload your glitchy cars is impressive enough. But selling non-existent products for pure profit was a stroke of fraudster genius.
But how did Musk make Tesla profitable? First, he convinced lawmakers to enforce a carbon credit system which would see hundreds of millions of dollars go to Tesla from other automakers. Second, he convinced customers that “Full Self Driving” to pay $5 to $10,000 a pop for the ever “just around the corner” promise of robotaxis. I hate to break the news to everyone, but no Tesla in existence today is ever going to be shuttling paying customers around while you sit in your living room and watch TV.
Musk’s pattern has always been figuring out what people want more than anything. Than he promises you that thing if you in return will do something for him. But he ignores his promises. He’s like a real life White Witch. It’s the Bernie Madoff playbook. Musk didn’t provide clean water for Flint Michigan. He didn’t provide electricity for Puerto Rico after a big hurricane. He didn’t provide ventilators for Covid patients. He didn’t provide Starlink satellite dished for free to Ukraine (the UK payed for them).
The latest victims of Musk’s scam are conservative Republicans. Tucker Carlson, Ben Shapiro, Ted Cruz et al are all proclaiming a victory over the left because Musk purchased Twitter. They actually believe his promises for free speech despite Musk’s long history of squelching free speech whenever he deems it expedient.
Tesla has a long history of requiring customers to sign non-disclosure agreements in various situations in order to get help with Tesla repair coverage or reimbursement. Musk or his security goons have gone after Tesla whistleblowers. And Musk has a long history of threatening journalists who he disagrees with.
The question that no one is asking about his takeover of Twitter is how this relates to Tesla. No one understands Musk’s real motive for buying Twitter. It’s because Twitter is where his biggest critics congregate. Journalists can be controlled by going after their publication or parent companies. Wall Street analysts can be controlled by luring in their employer banks with the hope of future lucrative deals. But Musk’s twitter critics have been relentless. And it’s not just the business critics. Unhappy Tesla owners who feel hopelessly desperate due to poor customer service often vent their frustration on Twitter.
And why buy Twitter now? What is different about Tesla that Musk would feel like it’s an urgent need to own Twitter? It’s because Tesla’s valuation is peaking. Momentum stocks like Tesla with profit that isn’t even close to propping up their stock price can deflate very quickly. Musk needs to stop any narrative that threatens the price of Tesla stock. He needs to shut down his Twitter critics. He says he hopes his biggest critics stay on Twitter but that’s the opposite of what he really wants.
Musk isn’t really a billionaire. His wealth is predominantly in Tesla stock. And since Tesla stock is so over valued it is in essence just a big IOU. Musk is what I would call a “Bubble Billionaire”. It could disappear almost literally over night. Musk’s billions are based on lofty promises of the future. That’s in stark contrast to real billionaires like Bezos who shrewdly built profit machines.
The other thing that this whole Twitter deal does is that it gives Musk a way to sell his Tesla stock without saying that he’s worried the gravy train might be coming to an end. Musk knows that Tesla is wildly overvalued but he’s always been stuck. He couldn’t sell without spooking the market. This Twitter deal is risky. But it gives him cover to sell his Tesla stock before the whole Tesla bubble collapses.
This way, if Tesla stock does go kaput. He can start all over again by puffing up Twitter stock. And the whole cycle starts all over again. Musk is taking my advice. Moving people or packages was the miracle of the 20th century. Connecting people and moving data is the future. Musk is diversifying his wealth away from selling glorified horse-drawn wagons and towards connecting people and transmitting information.