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Why the iPhone Needs to Be Thinner

1/25/2016

 
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​I’m tired of reading tech journalists complain about how they think the iPhone doesn’t need to get any thinner. What they seem to ignore is that people are demanding larger and larger screens on all fronts. iPhone, iPad, and TV screens are all expanding and users are loving it. 

The iPhone needs to get thinner to allow for a foldable phone that doubles the screen size but still fits in your pocket. Nintendo had the right general idea when they came out with their foldable Nintendo DS. They did the best they could with the technology they had at the time but things have progressed a lot since 2004. 
​In today’s slab form, the screen size in a phone is maxed out.  In certain jeans my 6s Plus can become a painful reminder that I do have my iPhone in my pocket. Without everyone resorting to carrying their phone in a purse or a bag, today’s 6s Plus is about as big as you can go. If Apple eliminated the headphone jack and home button they could maybe get a 6” screen in the current dimensions. But that’s about it. 

6” is good but it’s still a large phone screen. The problem is that people love the 7.9-9.7” screens on their iPads much more.  Viewing the mobile version of most websites sucks when compared to reading the full version on an iPad. Also, being able to peruse magazines, comics, and movies on an iPad Mini is still way better than even a 6s Plus. 

And now with the iPad moving upmarket in the form of the 12.9” iPad Pro many people will have to make a choice. Do they buy a more portable iPad Mini or iPad Air 2 or go with the iPad Pro that allows for using apps side by side. I’d say get both but not everyone will have that option.  It’s a tough choice that could be negated if Apple was to make foldable iPhones that had 8” screens. There would no longer be a need for an “intermediate” iPad. At 8” your iPhone can become a primary consumption device  and your iPad Pro can be your primary multi-tasking device. 

And for those who thought that the iPhone 6 was already too large and refuse to buy anything larger than a 5s, can you imagine how happy they’d be to get a 6” screen in the same package size?  So come on Apple! Make that iPhone slimmer and give us foldable screens. It seems to be the not-so-obvious direction that phones need to go.

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    Robert Perez

    Manufacturing and distribution analysis since 1993.

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