And furthermore, if a company wants to compensate the internet companies for "preferential treatment" we all win. The customers of the company willing to pay for that treatment get better service and the ISP's, with an influx of new cash, have more resources to expand their capital assets. We don't have a case of cable companies picking winners or losers, we have a tiered system of pricing for different levels of service no different from other movers of valuable commodities such as Fedex, UPS, or the airlines.
I'm not going to pretend to know all the ins and outs of net neutrality because it's outside of my area of expertise. But I do know that net neutrality is the latest way of saying government mandated price controls. And whether you're talking about prescription drugs, gasoline, or bread, they never work. In fact, they always have the opposite effect of hurting supply and stifling innovation. If you want to guarantee that the internet has a future rife with slow speeds and little change, demand net neutrality.
I ran across this great article from Reason.com this week that does a much better job of explaining the problems with net neutrality than I ever could. It's a good read.
How to Break the Internet